Dallas Baptist University Athletics

Chris Bentley serves as the Associate Athletic Director for Revenue Generation at Dallas Baptist University, where he leads initiatives focused on driving revenue growth and expanding the department’s philanthropic and commercial opportunities.
 
Prior to joining DBU Athletics, Chris spent several years at Stephen F. Austin State University, first serving in SFA Athletics where he oversaw Ticketing and Annual Fund initiatives and helped establish new revenue highs for the department. He later transitioned to the SFA University Advancement team as the Director of Development, where he led Major Giving efforts and cultivated relationships with donors to support the university’s strategic priorities.
 
Before his time at SFA, Chris worked for the Houston Texans, where he focused on ticketing initiatives including season tickets, hospitality packages, and premium seating and suite options. During his time with the Texans, he also worked closely with Lone Star Sports & Entertainment on a variety of sporting events, including college football and international soccer matches.
 
Chris earned his Bachelor of Business Administration in Sport Business from Stephen F. Austin State University and his Master’s in Sport Management from Texas A&M University.
 
Outside of his professional career, Chris is a proud Eagle Scout and enjoys spending time with his wife, Charity, their two-year-old daughter, Colbie, and their golden retriever, Boudreaux.